Media Planner
Company: Comcast Corporation
Location: Auburn
Posted on: May 8, 2024
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Job Description:
Comcast brings together the best in media and technology. We
drive innovation to create the world's best entertainment and
online experiences. As a Fortune 50 leader, we set the pace in a
variety of innovative and fascinating businesses and create career
opportunities across a wide range of locations and disciplines. We
are at the forefront of change and move at an amazing pace, thanks
to our remarkable people, who bring cutting-edge products and
services to life for millions of customers every day. If you share
in our passion for teamwork, our vision to revolutionize industries
and our goal to lead the future in media and technology, we want
you to fast-forward your career at Comcast.Job SummaryResponsible
for partnering with our internal and external sales teams by
developing strategic cross platform media plans and avails that
optimize yield principles and demonstrate an understanding of the
client objective. Responsible for all pre-sales activities, from
receipt of the request for proposal, pricing and building
campaigns, assisting with the internal negotiation process as well
as guiding sales through the close of deals. Works with moderate
guidance in own area of knowledge.
This role will require supporting MST/PST business hours.Job
DescriptionCore ResponsibilitiesCreates proposals across different
media platforms adhering to all rate cards such as: Linear (Market
& National), Linear Addressable, VOD, IP/OTT, Digital Display, and
Native/X1 Guides.Conducts proper analysis to determine optimal
inventory to deliver on client goals, customizing for specific
target audiences when needed.Advises upon pre-empt notices, overall
reporting, and other related inventory information.Proactively
develops alternative recommendations when client
inventory/specification requirements cannot be met.Applies previous
campaign learnings to consistently improve schedule building over
time.Demonstrates an expertise in our systems and tools (inventory,
rate generation, Strata, etc.), and provides feedback for areas of
potential improvement. Works with other departments as necessary to
achieve these improvements.Collaborates cross functionally with
varying departments, such as Advertising Operations, Campaign
Management, Sales, Data Insights, Sales Development, Business
Operations, and Finance etc. to help support all business
needs.Consistently exercises independent judgment and discretion in
matters of significance.Regular, consistent and punctual
attendance. Must be able to work nights and weekends, variable
schedule(s) as necessary.Other duties and responsibilities as
assigned.Employees at all levels are expected to:Understand our
Operating Principles; make them the guidelines for how you do your
job.Own the customer experience - think and act in ways that put
our customers first, give them seamless digital options at every
touchpoint, and make them promoters of our products and
services.Know your stuff - be enthusiastic learners, users and
advocates of our game-changing technology, products and services,
especially our digital tools and experiences.Win as a team - make
big things happen by working together and being open to new
ideas.Be an active part of the Net Promoter System - a way of
working that brings more employee and customer feedback into the
company - by joining huddles, making call backs and helping us
elevate opportunities to do better for our customers.Drive results
and growth.Respect and promote inclusion & diversity.Do what's
right for each other, our customers, investors and our
communities.Disclaimer:This information has been designed to
indicate the general nature and level of work performed by
employees in this role. It is not designed to contain or be
interpreted as a comprehensive inventory of all duties,
responsibilities and qualifications.Comcast is proud to be an equal
opportunity workplace. We will consider all qualified applicants
for employment without regard to race, color, religion, age, sex,
sexual orientation, gender identity, national origin, disability,
veteran status, genetic information, or any other basis protected
by applicable law.EducationBachelor's DegreeWhile possessing the
stated degree is preferred, Comcast also may consider applicants
who hold some combination of coursework and experience, or who have
extensive related professional experience.Relevant Work
Experience2-5 Years
Keywords: Comcast Corporation, Redmond , Media Planner, Advertising , Auburn, Washington
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