Senior Product Marketing Professional
Company: Fluke Electronics Corporation
Location: Everett, WA
Posted on: May 5, 2017
Job Description:
Develop strategic marketing plans for the Cloud Services
business, including next-generation network testing solutions and
applications. Perform market research, competitive analysis, pricing,
customer engagement, and business planning, with focus on contractors,
enterprise and service provider customers. Provide customer use-case
examples to Engineering and serve as a Voice-of-the-Customer by bridging
customer feedback, requirements, and R&D. Identify areas for growth
in a business-to-business (B2B) environment. Create strategic product
line road maps to drive the adoption of new products and features.
Develop and drive competitive marketing campaigns to support market
share and profitability. Collaborate cross-functionally on competitive
selling, pricing, market development, and field solutions. Education and Experience: Master's degree (or higher) in Business Administration,
Marketing, or related field (willing to accept foreign education equivalent)
and three years of experience performing business development in a B2B environment. OR Bachelor's degree (or higher) in Business Administration,
Marketing, or related field (willing to accept foreign education equivalent)
and five years of experience performing business development in a B2B environment. Special Requirements: 1. Demonstrated expertise leading market research to define
breakthrough products, including research design, market opportunity
analysis, field observation, quantitative methods, and surveying. 2. Demonstrated expertise defining strategic plans and portfolio
road maps in concert with business unit objectives through
planning, execution, and analysis. 3. Demonstrated expertise translating customer requirements to
guide engineering and product marketing in a B2B environment. 4. Demonstrated expertise in business development, including
market sizing, segmentation, and opportunity analysis. Resume to: recruiting@fluke.com. Include job code “MZAD” in
subject line.
Keywords: Fluke Electronics Corporation, Redmond , Senior Product Marketing Professional, Manufacturing , Everett, WA, Washington
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