Senior Demand Planner, Amazon Luna

Company: Amazon
Location: Seattle
Posted on: April 2, 2026

Job Description:

The Luna Business Planning team seeks a highly skilled Sr. Demand Planner to drive topline forecasting and strategic analyses. In this role, you will develop robust forecasts across Luna's gaming verticals, integrating cross-functional business plans, real-time data, and market research into forecasting models. These models will establish and track official business targets while revealing strategic recommendations that optimize customer experience. Key job responsibilities ? Own the driver-based operating plan model for Amazon Luna, forecasting subscription growth, engagement, and revenue by integrating historical performance, market trends, and strategic initiatives. ? Develop forecasting frameworks for game performance, estimating player adoption, engagement, and monetization for upcoming titles and content releases, and incorporating these forecasts into subscription and revenue planning. ? Partner cross-functionally with Product, Marketing, Finance, and Analytics teams to define forecast assumptions, evaluate strategic initiatives, and align on global performance targets. ? Develop scenario analyses and business cases to evaluate growth opportunities such as pricing strategies, promotions, content releases, partnerships, and new product features. ? Translate complex data into clear strategic insights, informing senior leadership decisions through written narratives, presentations, and executive reviews. ? Monitor key business drivers and industry dynamics, identifying emerging risks and opportunities that may impact subscription growth and player engagement. ? Design and maintain reporting tools and visualizations in partnership (e.g., Tableau, QuickSight) that enable stakeholders to understand performance trends and forecast implications. About the team Amazon Luna is a cloud gaming service that makes it easy for anyone to play high-quality games on the devices they already own—including Fire TV and tablet devices, smartphones, tablets, web browsers, select smart televisions from LG and Samsung, and morewith no need to purchase new gaming consoles or equipment. Luna brings more than 50 games to Prime members at no additional cost, including GameNight, an evolving collection of more than 25 approachable, local multiplayer games designed to bring friends and family together in the living room. To play GameNight titles, simply scan a QR code on your TV and your smartphone becomes your controller. With simple and responsive touchscreen inputs and support for multiple local players, GameNight offers and easy and approachable way to play whether you’re an experienced gamer of a casual fan. - Bachelor's degree or equivalent - 7 years of finance, business management and sales operations experience - Experience building and managing financial models for business forecasting and problem solving, or experience in Excel (macros, index, conditional list, arrays, pivots, lookups) - Experience in influencing senior leadership through data driven insights - Experience working across functional teams and senior stakeholders - Experience in gaming or other entertainment subscription business models Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 136,000.00 - 184,100.00 USD annually

Keywords: Amazon, Redmond , Senior Demand Planner, Amazon Luna, Accounting, Auditing , Seattle, Washington