Marketing Specialist (1110029)
Company: Apex Systems, Inc.
Location: Redmond
Posted on: January 7, 2021
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Job Description:
Description
Summary
Apex Systems is partnering with a AAA Game Studio in Redmond that
is looking for a User Acquisition Manager with deep experience in
Mobile Games to supercharge their Performance Marketing Team. This
is an exciting opportunity for a data-driven and innovative
marketer to spearhead our UA initiatives at our Mobile Publishing
Studio.
Interested candidates please email resumes to Sarah.
sbolds@apexsystems.com
Responsibilities
Define and direct our User Acquisition Goals, develop the strategy,
and run and implement the campaigns to support them.
Collaborate with product teams and executives to define marketing
goals, develop marketing strategy, and implement campaigns
Conceptualize and design mulitvarient tests
Work with Analytics, Design, Product, and Business teams to
identify valuable player segments
Collaborate with Agency Partners to successfully drive campaigns
that ensure CPIs remain under LTV
Self-Serve and Collaborate with Agencies to design, launch,
monitor, and optimize campaigns on a multitude of ad channels and
platforms.
Run all areas at the top of the funnel: SEO/ASO, Social, Paid
Search, cross-promotion, App Bidding.
Grow profitable channels while exploring new opportunities
Liaise with Art and Content team to deliver creatives that maximize
performance.
Who You Are
3-5 years of experience in performance marketing for mobile games
or apps
Experience with Ad Tech: (Vungle, AdWords, AdMob, Unity, etc.)
Quantitative and Analytical, with a laser focus on RoAS/ROI and
pLTV
Direct experience launching and optimizing UA campaigns on social,
ad networks, search, and Demand Side Platforms
Experience running an art and copy content pipeline, delivering on
time and quality results
Experience running multi-variant tests, developing insights, and
actioning results.
Organization and Project management skills with a proven record of
execution with cross-functional teams
Strong written, oral, and presentation skills
Experience working with localization and regional variance in
assets
Flexible and with ability to thrive in a fast-paced
environment.
Champion of Product Growth with a deep understanding of the mobile
ecosystem
Thorough understanding of mobile app tracking & attribution
platforms- such as AppsFlyer, Branch, Kochava, Adjust, Tune,
etc.
Bonuses
Advanced Excel skills
SQL and/or R knowledge
PowerBI knowledge
Photoshop and/or After Effects
Passion for gaming
EEO Employer
Apex Systems is an equal opportunity employer. We do not
discriminate or allow discrimination on the basis of race, color,
religion, creed, sex (including pregnancy, childbirth,
breastfeeding, or related medical conditions), age, sexual
orientation, gender identity, national origin, ancestry,
citizenship, genetic information, registered domestic partner
status, marital status, disability, status as a crime victim,
protected veteran status, political affiliation, union membership,
or any other characteristic protected by law. Apex will consider
qualified applicants with criminal histories in a manner consistent
with the requirements of applicable law. If you have visited our
website in search of information on employment opportunities or to
apply for a position, and you require an accommodation in using our
website for a search or application, please contact our Employee
Services Department at employeeservices@apexsystemsinc.com or
844-463-6178.
VEVRAA Federal Contractor
We request Priority Protected Veteran & Disabled Referrals for all
of our locations within the state.
We are an equal opportunity employer. We evaluate qualified
applicants without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, veteran
status, or any other protected characteristic. The EEO is the Law
poster is available here.
https://www.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Keywords: Apex Systems, Inc., Redmond , Marketing Specialist (1110029), Advertising , Redmond, Washington
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