Marketing Specialist (1110029)

Company: Apex Systems, Inc.
Location: Redmond
Posted on: January 7, 2021

Job Description:

Description

Summary

Apex Systems is partnering with a AAA Game Studio in Redmond that is looking for a User Acquisition Manager with deep experience in Mobile Games to supercharge their Performance Marketing Team. This is an exciting opportunity for a data-driven and innovative marketer to spearhead our UA initiatives at our Mobile Publishing Studio.

Interested candidates please email resumes to Sarah. sbolds@apexsystems.com

Responsibilities

Define and direct our User Acquisition Goals, develop the strategy, and run and implement the campaigns to support them.
Collaborate with product teams and executives to define marketing goals, develop marketing strategy, and implement campaigns
Conceptualize and design mulitvarient tests
Work with Analytics, Design, Product, and Business teams to identify valuable player segments
Collaborate with Agency Partners to successfully drive campaigns that ensure CPIs remain under LTV
Self-Serve and Collaborate with Agencies to design, launch, monitor, and optimize campaigns on a multitude of ad channels and platforms.
Run all areas at the top of the funnel: SEO/ASO, Social, Paid Search, cross-promotion, App Bidding.
Grow profitable channels while exploring new opportunities
Liaise with Art and Content team to deliver creatives that maximize performance.

Who You Are

3-5 years of experience in performance marketing for mobile games or apps
Experience with Ad Tech: (Vungle, AdWords, AdMob, Unity, etc.)
Quantitative and Analytical, with a laser focus on RoAS/ROI and pLTV
Direct experience launching and optimizing UA campaigns on social, ad networks, search, and Demand Side Platforms
Experience running an art and copy content pipeline, delivering on time and quality results
Experience running multi-variant tests, developing insights, and actioning results.
Organization and Project management skills with a proven record of execution with cross-functional teams
Strong written, oral, and presentation skills
Experience working with localization and regional variance in assets
Flexible and with ability to thrive in a fast-paced environment.
Champion of Product Growth with a deep understanding of the mobile ecosystem
Thorough understanding of mobile app tracking & attribution platforms- such as AppsFlyer, Branch, Kochava, Adjust, Tune, etc.

Bonuses

Advanced Excel skills
SQL and/or R knowledge
PowerBI knowledge
Photoshop and/or After Effects
Passion for gaming

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at employeeservices@apexsystemsinc.com or 844-463-6178.


VEVRAA Federal Contractor
We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available here.

https://www.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

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