Marketing Specialist

Company: BeyondSoft Consulting, Inc.
Location: Redmond
Posted on: January 7, 2021

Job Description:

BeyondSoft Consulting, Inc.


Location: US-WA-Redmond
Job ID: 2020-7192
# of Openings : 1

Overview

Beyondsoft is seeking a Marketing Specialist for a contract position with one of our leading clients in Redmond, WA.

They would love to have someone with deep experience in mobile games to supercharge their performance marketing team. This is an exciting opportunity for a data-driven and innovative marketer to spearhead the UA initiatives at a major mobile publishing studio.

Beyondsoft Consulting, Inc., is a leading, technical solutions and consulting partner. We combine emerging technologies and proven methodologies to tailor elegant solutions that solve complex challenges and empower our customers to accelerate their business goals. Our services include end-to-end support for cloud, digital, data analytics, multi-language translation, and testing.

Responsibilities

Responsibilities:
Define and direct our User Acquisition Goals, develop the strategy, and run and implement the campaigns to support them.
Collaborate with product teams and executives to define marketing goals, develop marketing strategy, and implement campaigns
Conceptualize and design multivariant tests
Work with Analytics, Design, Product, and Business teams to identify valuable player segments
Collaborate with Agency Partners to successfully drive campaigns that ensure CPIs remain under LTV
Self-Serve and Collaborate with Agencies to design, launch, monitor, and optimize campaigns on a multitude of ad channels and platforms.
Run all areas at the top of the funnel: SEO/ASO, Social, Paid Search, cross-promotion, App Bidding.
Grow profitable channels while exploring new opportunities
Liaise with Art and Content team to deliver creatives that maximize performance



Qualifications

Qualifications:
3-5 years of experience in performance marketing for mobile games or apps
Experience with Ad Tech: (Vungle, AdWords, AdMob, Unity, etc.)
Quantitative and Analytical, with a laser focus on RoAS/ROI and pLTV
Direct experience launching and optimizing UA campaigns on social, ad networks, search, and Demand Side Platforms
Experience running an art and copy content pipeline, delivering on time and quality results
Experience running multi-variant tests, developing insights, and actioning results.
Organization and Project management skills with a proven record of execution with cross-functional teams
Strong written, oral, and presentation skills
Experience working with localization and regional variance in assets
Flexible and with ability to thrive in a fast-paced environment.
Champion of Product Growth with a deep understanding of the mobile ecosystem
Thorough understanding of mobile app tracking & attribution platforms- such as AppsFlyer, Branch, Kochava, Adjust, Tune, etc.


Bonus/Nice to Have:
Advanced Excel skills
SQL and/or R knowledge
PowerBI knowledge
Photoshop and/or After Effects
Passion for gaming
Passion for car culture
Knowledge of CRM solutions and re-engagement tactics



Beyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and the full employee lifecycle up through and including termination.

Apply Here : https://www.click2apply.net/W7RjANIkb6D5imKKujM6A

PI127432198

Keywords: BeyondSoft Consulting, Inc., Redmond , Marketing Specialist, Advertising , Redmond, Washington