Marketing Specialist
Company: BeyondSoft Consulting, Inc.
Location: Redmond
Posted on: January 7, 2021
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Job Description:
BeyondSoft Consulting, Inc.
Location: US-WA-Redmond
Job ID: 2020-7192
# of Openings : 1
Overview
Beyondsoft is seeking a Marketing Specialist for a contract
position with one of our leading clients in Redmond, WA.
They would love to have someone with deep experience in mobile
games to supercharge their performance marketing team. This is an
exciting opportunity for a data-driven and innovative marketer to
spearhead the UA initiatives at a major mobile publishing
studio.
Beyondsoft Consulting, Inc., is a leading, technical solutions and
consulting partner. We combine emerging technologies and proven
methodologies to tailor elegant solutions that solve complex
challenges and empower our customers to accelerate their business
goals. Our services include end-to-end support for cloud, digital,
data analytics, multi-language translation, and testing.
Responsibilities
Responsibilities:
Define and direct our User Acquisition Goals, develop the strategy,
and run and implement the campaigns to support them.
Collaborate with product teams and executives to define marketing
goals, develop marketing strategy, and implement campaigns
Conceptualize and design multivariant tests
Work with Analytics, Design, Product, and Business teams to
identify valuable player segments
Collaborate with Agency Partners to successfully drive campaigns
that ensure CPIs remain under LTV
Self-Serve and Collaborate with Agencies to design, launch,
monitor, and optimize campaigns on a multitude of ad channels and
platforms.
Run all areas at the top of the funnel: SEO/ASO, Social, Paid
Search, cross-promotion, App Bidding.
Grow profitable channels while exploring new opportunities
Liaise with Art and Content team to deliver creatives that maximize
performance
Qualifications
Qualifications:
3-5 years of experience in performance marketing for mobile games
or apps
Experience with Ad Tech: (Vungle, AdWords, AdMob, Unity, etc.)
Quantitative and Analytical, with a laser focus on RoAS/ROI and
pLTV
Direct experience launching and optimizing UA campaigns on social,
ad networks, search, and Demand Side Platforms
Experience running an art and copy content pipeline, delivering on
time and quality results
Experience running multi-variant tests, developing insights, and
actioning results.
Organization and Project management skills with a proven record of
execution with cross-functional teams
Strong written, oral, and presentation skills
Experience working with localization and regional variance in
assets
Flexible and with ability to thrive in a fast-paced
environment.
Champion of Product Growth with a deep understanding of the mobile
ecosystem
Thorough understanding of mobile app tracking & attribution
platforms- such as AppsFlyer, Branch, Kochava, Adjust, Tune,
etc.
Bonus/Nice to Have:
Advanced Excel skills
SQL and/or R knowledge
PowerBI knowledge
Photoshop and/or After Effects
Passion for gaming
Passion for car culture
Knowledge of CRM solutions and re-engagement tactics
Beyondsoft provides equal employment opportunities to all employees
and applicants for employment and prohibits discrimination and
harassment of any type with regards to race, color, religion, age,
sex, national origin, disability status, genetics, veteran status,
sexual orientation, gender identity or expression, or any other
characteristic protected by federal, state, or local laws. This
policy applies to all terms and conditions of employment, including
recruiting, hiring, and the full employee lifecycle up through and
including termination.
Apply Here : https://www.click2apply.net/W7RjANIkb6D5imKKujM6A
PI127432198
Keywords: BeyondSoft Consulting, Inc., Redmond , Marketing Specialist, Advertising , Redmond, Washington
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