Senior Lead, CRM Email Marketing

Company: Nintendo of America Inc
Location: Redmond
Posted on: September 24, 2022

Job Description:

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch--- system and the Nintendo 3DS--- family of portable systems. Since 1983, when it launched the Nintendo Entertainment System---, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy---, Game Boy Advance, Nintendo DS--- family of systems, Super NES---, Nintendo 64---, Nintendo GameCube---, Wii---, and Wii U--- systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pok--mon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website athttp://www.nintendo.com . Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other. DESCRIPTION OF DUTIES

• Responsible for the campaign ownership assignment process.
• Primary point of contact daily operational workflow process creation and optimization.
• Work collaboratively with other teams within Nintendo of America, supporting various Marketing Campaign tactics, when necessary.
• Establish the project plan and manage the execution of product launch campaigns, newsletters, and ongoing CRM programs that target key market segments across email and on-device.
• Drive the strategy, scheduling, execution and ongoing analysis of automated, targeted and personalized marketing strategies to engage Nintendo customers beyond purchase.
• Author creative briefs that lay out direction for designers, copywriters and agencies about the key campaign message & strategy.
• Manage production and development of compelling creative and content that drives results; shape creative direction and output including design and copy, working with internal and external creative personnel.
• Collaborate with internal cross-functional teams, management, and vendors to ensure successful execution of programs: implement a/b testing procedures, interface teams to deliver assets, QA and ensure legal compliance, and deployment.
• Work extensively with CRM peers to ensure the development of campaigns and targeting specs within CRM tool are built to campaign specifications, that campaign builds are error-free, and accurate reporting is in place.
• Analyze campaign results and customer behavior to identify actionable opportunities for upsell/cross-sell, increase engagement and improve customer retention. Use these findings to lead customer segmentation and targeting efforts.
• Ensure email campaigns comply with COPPA, ESRB, and CAN-SPAM regulations. SUMMARY OF REQUIREMENTS
  • Five years of experience in digital/online marketing, including email marketing and CRM.
  • Exceptional project management and organizational skills, with an unparalleled attention to detail
  • Experience developing marketing creative and communication that drives consumer response.
  • Ability to analyze data to generate insights and implement concrete, actionable plans that drive business decisions and impact overall customer behavior. Strong understanding of quantitative and qualitative analysis required.
  • Excellent interpersonal skills; able to effectively work cross-functionally with strong verbal and written communication skills; experience working with external vendors preferred.
  • Experience owning projects from conception to completion.
  • Experience with CRM ESP tools preferred.
  • Familiarity with COPPA, ESRB, and CAN-SPAM regulations preferred.

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