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Market Research Manager, M365 Consumer Product Management

Company: Microsoft Corporation
Location: Redmond
Posted on: April 5, 2021

Job Description:

At Microsoft we are committed to diversity in our work force and to the mission of helping our customers realize their full potential. We are seeking an experienced **Market Research** professional with strong communication, consultation, and analytics skills to join our **Research + Insights team** . This role will be responsible for delivering high-impact, actionable market and customer insights related to marketing strategies for the **Microsoft 365 Consumer Subscription Business.** **About the team:** Our **Research + Insights** team is one of the largest and most innovative market research departments in the world and partners with the company's core businesses. We are close to and in constant contact with our business partners, and our work has global reach and impact. Our people are research professionals with a strong consultative approach who thrive on tackling significant business opportunities and influencing decision makers at all levels. We are intellectually curious, analytical, impact driven, persistent, and not shy about sharing their opinions and recommendations. We are passionate about developing ourselves, our careers, and our profession. And above all, we aspire and strive to have an open, inclusive, and transparent culture. At Microsoft, we are committed to the mission of empowering our customers to realize their full potential. We are motivated and inspired every day by how our customers use our software, services, and devices to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We are equally committed to ensuring our employees have the working environment and the resources to succeed and develop as professionals in their disciplines. **About this role: Consumer Product Marketing Research** The Consumer Research team in Research + Insight is looking for an analytical, product thinker/builder, self-starter to provide consultation for our consumer marketing and product marketing management teams. You will work on Product Concept Testing and Value Propositions partnering with Consumer Product Marketing with the opportunity to ideate on new product concepts and features for key consumer business areas and then validate them with consumers via multiple methodologies. In addition, in this Product Marketing Research role you will be supporting the consumer marketing team's product roadmap with market intelligence, primary market research and trends analysis. **Responsibilities** The ideal candidate will have a proven market research consultancy experience. They will oversee workstreams such as value proposition development, target audience definition, scenario & feature prioritization, messaging/expression and business planning research. **Specific skills include:** + **Product Design Research skills** to work with product teams focused on new product development and feature prioritization in the consumer business for products including Word, Excel, PowerPoint, OneDrive, Skype, Teams, Family Security and other familiar brands. + **Curious** and is driven to succeed by using research methods including concept testing, ethnography, cocreation workshops, discrete choice modeling, user research, focus groups, quantitative flash polls, life-time value (LTV), social listening and telemetry. + **A data-driven person** who is an expert at interpreting multiple data sources (qual, quant, behavioral) and provide the necessary impact for Microsoft 365 consumer team to make business critical decisions for new products in the consumer subscriptions business. + **A portfolio research manager** who can manage multiple projects in each portfolio bringing together their colleagues, research vendors and stakeholders to answer key business questions. This is critical to the responsibilities of this role. + **A storyteller** who can frame a business problem and make recommendations from data and insights in an engaging and digestible manner for product marketing and engineering. + **A daily consultant** who influences product and marketing strategy for the new Microsoft Consumer Strategy solution area through creative concept testing, naming, packaging, value proposition development, feature prioritization and positioning and messaging. **Qualifications** The ideal candidate will have market research or strategy consulting work experience, and preferably two or more years of technology industry experience. This position requires a Bachelor's degree and ideally... + Have 5 years minimum in Market Research. + Have a good understand of data analysis and methodologies. + Passionate about understanding behavioral data. + Digitally savvy and creative in your outputs. + Understand the importance of digital platforms and data visualization. + Organized and detailed focus, but also flexible and adaptive to quick changes. + Able to travel for focus groups and ethnographies. If you don't think you have all of these skills, but still are interested in the job, please apply. Nobody checks every box, and we prioritize growth mindset, a diversity of experience and thought and a focus on impact. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (https://careers.microsoft.com/us/en/accommodationrequest) . Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

Keywords: Microsoft Corporation, Redmond , Market Research Manager, M365 Consumer Product Management, Executive , Redmond, Washington

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