Digital Audience Insights and Storytelling Manager

Company: Microsoft Corporation
Location: Redmond
Posted on: May 13, 2022

Job Description:

Are you passionate about putting yourself in the shoes of the customer? Do you have proven success in driving 'customer first' marketing across disciplines? If so, this role could be for you. A newly created role within the GDC, this marketing communications and storytelling leader has the unique opportunity to synthesize customer insights in order to build prescriptive recommendations to help drive both content strategy and digital experiences. As a key member of the GDC Lifecycle Programs team, you will be an integral part of our transformation, supporting a customer and cultural consistency function through coordinated strategy and tactic development. You will be responsible for creating and implementing our customer insights strategy, including driving cross-commercial, cross-audience, cross-product research and insights, making research outputs accessible, digestible and actionable for the whole organization, and driving action plans to implement and infuse customer insights through cross-channel marketing plans. Altogether, this work will require you will work with multiple internal stakeholders and external agency partners to help implement your vision and strategy.

Keywords: Microsoft Corporation, Redmond , Digital Audience Insights and Storytelling Manager, Executive , Redmond, Washington