Lead all aspects of strategic, operational, and tactical product
and brand marketing.
This includes: Developing marketing strategy for target market
segments, product categories, or brands to increase market
opportunity and penetration.
Developing and implementing go to market plans for new product
Developing and implementing commercial partnerships,
co-branding, and co-marketing initiatives to drive growth.
Building marketing programs to drive specific commercial
objectives across different channels and segments.
Working cross-functionally with other stakeholders, external
agencies, and vendors to implement marketing plans.
Developing and implementing social media and digital marketing
campaigns aimed at strengthening brand and driving growth.
Evaluating marketing programs, defining and tracking appropriate
metrics, and evaluating outcomes.
Developing and managing market research projects to gain
consumer insights that help increase market penetration.
Developing and fostering strong direct customer and key opinion
Working with public relations, media relations, and advertising
outlets for marketing promotion campaigns, scientific article
publications, and press releases.
Organize and drive all industry trade shows including sponsored
events for key opinion leaders, scientific presentations, product
demonstrations, and booth management.
Manage and drive the company website design and content.
Create and manage all customer education materials and
This role requires: Expert knowledge of all aspects of product
marketing, market analysis, and brand marketing.
Highly creative with an eye for fine design elements and
Strong skills in strategic thinking.
Strong analytical and modeling skills.
Advanced communications skills and content creation.
Up-to-date understanding of general trends in business, finance,
technology, informatics, medicine, healthcare, government, and
Experience in social media marketing.
Working knowledge of accounting and finance.
Advanced negotiations and influence skills.
Advanced leadership skills.
The training and educational qualifications for this role
include: BS in Marketing or related fields
Think you're a good fit? Please use the form below to tell us a
little about yourself and begin the application process. We look
forward to hearing from you!
For Surgeons, By Surgeons. MST is the leader in high-quality,
surgeon-designed, innovative ophthalmic products.