Demand Response Business Requirements Lead
Company: Microsoft Corporation
Posted on: June 7, 2021
Microsoft's Global Demand Center (GDC) team within the Cloud
Marketing Group is leading the marketing transformation of
Microsoft's largest and fastest growing commercial businesses. Our
always-on acquisition and nurture Global Engagement Programs (GEPs)
are cross-segment targeting business and technical audiences across
commercial businesses, including Azure, Microsoft 365, Teams,
Dynamics 365, Power Platform, Project, Visio, Teams, Surface,
Digital Transformation, AI, security, commercial industries, and
education, with programs available in 42 markets and 30 languages.
The GDC acquires millions of new contacts annually which can be
nurtured into leads and sales recommendations. In addition to
driving new demand, the GDC also accelerates usage and consumption
through post-purchase Relationship Marketing (RM) that includes
both nurture email and in-product reach for Microsoft 365, Azure,
and Power Platform. Before interacting with traditional sales
channels, Microsoft's customers learn about products and services
by engaging with our brand and products through digital and
in-person experiences including advertising, web, social, events,
product trials, sales, and partners. Through modern, digital
marketing, the GDC team is optimizing and integrating these
channels through advanced analytics and marketing automation. The
GDC team is driving measurable business impact through globally
scaled programs that are engineered and instrumented to create
highly personalized and relevant experiences and content across the
customer's buying journey for our IT, developer, and line of
business leader audiences.
In this role, you will be responsible for the business
requirements development and prioritization required for building,
running, and innovating the GDC's demand response motion. You will
partner with capabilities leads for lead management and operations,
lead scoring, AI/Bots, seller tooling, and reporting and analytics.
Your work will be both focused on planning and new features, as
well as ensuring sound operations and execution.
This role requires strong program management and being well
versed in marketing automation and lead-based connected marketing
and sales motions. Depth of experience in bridging marketing/sales
and technology teams will be foundational for this role. Successful
candidates excel at cross team collaboration and have a history of
developing solutions in complex environments, as well as the
ability to demonstrate leadership and influence across a diverse
set of stakeholders.
- 3 years in program management; experience with demand-oriented
motions/ managing lead flow a plus
- Experience in commercial integrated marketing, marketing
operations/automation, sales planning or sales operations
- Expert management skills with proven track record of
successfully managing multiple projects simultaneously
- High attention to detail and able to drive projects within
stringent and fast-paced timelines
- Self-starter with a drive to succeed in a quickly changing and
- Strong analytical capabilities and comfort working with
- Experience partnering between business and technical teams
- College degree (MBA/Masters preferred) 3 years of
- Creative thinking and ability to design and optimize new
processes and solutions
- Excellent communication, inter-personal, and cross group
collaboration skills. Ability to build relationships and
communicate with a global team.
- Comfort with high levels of ambiguity and proven ability to
have impact & influence
- College Degree (BA/BS or equivalent) and 5+ years of relevant
work experience in marketing or sales
Microsoft is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to age, ancestry, color, family or medical care leave, gender
identity or expression, genetic information, marital status,
medical condition, national origin, physical or mental disability,
political affiliation, protected veteran status, race, religion,
sex (including pregnancy), sexual orientation, or any other
characteristic protected by applicable laws, regulations and
ordinances. We also consider qualified applicants regardless of
criminal histories, consistent with legal requirements. If you need
assistance and/or a reasonable accommodation due to a disability
during the application or the recruiting process, please send a
request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of
your employment with Microsoft and the country where you work.
- Drive Innovation - Define a lead treatment and routing strategy
that leverages next generation technical capabilities such as
Artificial Intelligence and bots to improve lead quality and
conversion. Deeply understand customer journey and business goals
across commercial solution areas (Azure, Business Applications,
Modern Workplace) and determine opportunities to improve lead to
- Multi-channel business rules - Be the central point of contact
and expertise for global lead routing rules across channels
including Demand Response, Microsoft Stores, and Pre-Sales
functions. Partner with channel owners, marketing leads, and GDC
capabilities teams to ensure business rules are documented,
understood, and represent the business decision makers in the
change management process.
- Marketing Lead quality and operations - Work with Lead scoring
and Marketing Operations teams to identify, prioritize & implement
the operational functionality needed to support digital sales
objectives. Ensure prioritization alignment with business needs and
lead decision making on tradeoffs.
- Improve Processes and Systems - Partner with capabilities,
tooling, and sales excellence owners to drive systemic improvements
that contribute to operational excellence including in data,
scoring, flow, and seller processes.
Problem Solve - Analyze health of lead funnel KPIs and work with
lead quality and analytics teams to identify and resolve issues
Americas Region Lead management operations - Run Lead management
and operations for the Americas Region, partnering with Americas
Sales Excellence and Asia and EMEA peers to ensure steady and
reliable ongoing lead management (quality and delivery).
- Rigor and Operational discipline - Ensure the development of
leading practices with clear documentation, detailed understanding,
and predictable operations, building a strong foundation for
connected marketing and sales operations.
Keywords: Microsoft Corporation, Redmond , Demand Response Business Requirements Lead, Other , Redmond, Washington
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