Tech PM Adobe Analytics
Company: Diverse Lynx
Location: Redmond
Posted on: January 19, 2023
Job Description:
Position: Tech PM Adobe Analytics
Location: Redmond Washington Remote
Implementation Partner: TCS
Job Description
Role & Responsibilities:
- Full responsibility for web analytics needs across analytics
platforms
- Manage the processes for capture, storage, usage and tracking
of online activity from multiple web sites
- Ensure data integrity & documentation of tracking
standards
- Troubleshoot and debug analytics implementation
- Work across both marketing and development to support both
teams with analytics tracking
- Engage with projects to ensure the analytics solutions meets
business requirements
- Deliver clear and actionable recommendations to improve and
optimize the customer experience
- Generate reports and providing insights and recommendations
based on data
- Provide guidance to develop tagging framework and provide QA
support
- Proactively identifies issues and recommends resolutions,
working closely with key business leaders to offer alternatives and
enhancements
- Manage the implementation and tracking of digital marketing
initiatives both current and future.
- Coordinate internal resources and third parties/vendors for the
flawless execution of projects
- Ensure that all projects are delivered on-time, within scope
and within budget
- Assist in the definition of project scope and objectives,
involving all relevant stakeholders and ensuring technical
feasibility
- Develop detailed project plans to monitor and track
progress
- Manage changes to the project scope and project
schedule
- Measure project performance using appropriate tools and
techniques
- Manage the relationship with the client and all
stakeholders
- Meet with clients to take requirements, refine them and clarify
when needed
- Delegate project tasks based on individual strengths, skill
sets and experience levels
- Track project performance, specifically to analyze the
successful completion of short and long-term goals
- Develop comprehensive project plans to be shared with clients
as well as other staff members
- Use and continually develop leadership skills
- Perform other related duties as assigned
- Develop and maintain project related documents and other
artifacts
Required Technical Skills:
- Subject matter expert with total experience of 8+ years with
minimum 4 years using Adobe Analytics Suite
- Experience working with Adobe Launch and Adobe Target is
strongly preferred
- Proven working experience in project management
- Experience of Agile and DevOps method of delivering projects
and maintaining product lifecycle
- Experience on technical architecture/framework of analytical
ecosystem(s)
- Experience in designing solutions and writing technical
documentation for a medium/large scale commercial website
- Strong working knowledge of Microsoft Office
- Professional Scrum Master (PSM) / Certified Scrum Master (CSM)
certification is a plus
- Bachelor's Degree in appropriate field of study or equivalent
work experience
- Knowledge on Power BI, SQL and Advanced Excel will be an added
plus
Required Functional Skills:
- Good analytical, troubleshooting, and problem-solving
skills
- Flexibility to provide after-work hours and weekend on-call
support as and when required
- Excellent client-facing and internal
communication/collaboration skills
- Excellent written and verbal communication skills
- Solid organizational skills including attention to detail and
multitasking skills
Diverse Lynx LLC is an Equal Employment Opportunity employer. All
qualified applicants will receive due consideration for employment
without any discrimination. All applicants will be evaluated solely
on the basis of their ability, competence and their proven
capability to perform the functions outlined in the corresponding
role. We promote and support a diverse workforce across all levels
in the company.
Keywords: Diverse Lynx, Redmond , Tech PM Adobe Analytics, Other , Redmond, Washington
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