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Data & Insights Analyst - Consumer Research

Company: FANDOM
Location: Redmond
Posted on: September 24, 2022

Job Description:

Job Description - Data & Insights Analyst - Consumer Research (220000009N) Job Description Data & Insights Analyst - Consumer Research ( 220000009N ) The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch--- system and the Nintendo 3DS--- family of portable systems. Since 1983, when it launched the Nintendo Entertainment System---, Nintendo has sold billions of video games and hundreds of millions of -hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy---, Game Boy Advance, Nintendo DS--- family of systems, Super NES---, Nintendo 64---, Nintendo GameCube---, Wii---, and Wii U--- systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pok--mon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at - .
Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other. DESCRIPTION OF DUTIES

  • Strengthen marketing campaign tactics by executing research and analysis designed to identify key appeal points of products
  • Deepen the organization's understanding of the consumer through analysis of both behavioral data and survey data -
  • Solicit input from team leadership and business stakeholders to understand and clarify research and analytical objectives
  • Propose research and analytical approaches and metrics to help answer critical business questions
  • Manage reporting updates as part of regular team reporting and stakeholder meetings
  • Contribute to planning, execution and reporting of custom research to aid in the development of marketing strategy and the evaluation of business performance
  • Socialize insights and analysis in cross-functional settings and manage dissemination of relevant research and insights information
  • Contribute to the preparation of business review presentations, including PDCA (Plan, Do, Check, Act) on previous marketing activities as well as forward-looking recommendations for growth of the business
  • Manage procedural responsibilities such as uploading reports to insights research library, maintaining vendor/supplier relationships and administrative tasks related to project approvals
  • Perform ad-hoc analyses to answer business questions SUMMARY OF REQUIREMENTS
    • Three or more years of related experience
    • Familiarity with entertainment, technology and video game market, related products, and industry knowledge
    • Hands-on experience analyzing a variety of quantitative and qualitative data
    • Familiarity with a range of quantitative and qualitative custom research methodologies
    • Expertise in SQL, relational databases and ability to work with extremely large datasets
    • Experience in working with data visualization tools such as Tableau and building interactive reporting
    • Experience extracting, cleaning and manipulating data from multiple systems into reporting objects for analysis
    • Strong interpersonal and problem-solving skills
    • Excellent verbal and written English skills
    • Experience with Microsoft Word, Excel, and PowerPoint
    • Undergraduate degree in Business, Marketing, Statistics or a related field; or equivalent combination of education and experience This position is hybrid/onsite in Redmond, WA. Relocation available for the right candidate.

Keywords: FANDOM, Redmond , Data & Insights Analyst - Consumer Research, Professions , Redmond, Washington

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